Mavin Records is Africa’s leading entertainment company. Mavin Records is a Nigerian music corporation record label founded by record producer and recording artist Don Jazzy on 8 May 2012. The label’s inception came to fruition following the closure of Mo’ Hits Records, a record label owned by the aforementioned producer and D’banj.
We are recruiting to fill the position below:
Job Title: Ad Specialist
Location: Lagos
Employment Type: Full-time
Job Description
- Mavin’s Ad Specialist is responsible for developing, managing, and optimizing paid advertising campaigns across digital platforms to drive brand awareness, engagement, and conversions.
- This role demands a data-driven, creative, and analytical professional who can execute high-impact advertising strategies to maximize ROI.
Just so you know:
- The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable.
- However, the business operates in an environment that demands change, and the jobholder’s specific responsibilities and activities will vary and develop. Therefore, the job description should be indicative and not a permanent, definitive, and exhaustive statement.
- As the Ad Specialist, you will be responsible for creating and executing digital advertising strategies that align with Mavin’s business and marketing objectives.
- You will work closely with the marketing, content, and business development teams to ensure campaigns effectively reach target audiences and deliver measurable success.
Responsibilities
Ad Campaign Strategy & Execution
- Develop and execute digital advertising strategies across platforms such as Google Ads, Meta (Facebook & Instagram), YouTube, TikTok, Twitter, and other relevant ad networks.
- Optimize ad campaigns for maximum reach, engagement, and conversion based on business objectives.
- Design and implement A/B testing strategies to improve ad performance and targeting.
- Work closely with creative teams to develop compelling ad creatives, copy, and landing pages that enhance conversion rates.
Performance Tracking & Optimization
- Continuously monitor ad performance and make data-driven adjustments to improve key metrics such as CTR, CPC, CPA, and ROAS.
- Utilize tracking tools such as Google Analytics, Facebook Pixel, and UTM parameters to measure ad effectiveness.
- Optimize bidding strategies, audience segmentation, and targeting techniques for efficiency.
- Conduct regular analysis and generate reports detailing campaign performance and insights.
Audience Targeting & Segmentation
- Conduct audience research to refine targeting and improve ad relevancy.
- Develop retargeting strategies to re-engage potential customers and increase conversions.
- Leverage first-party data, CRM insights, and lookalike audiences to enhance ad targeting.
Budget & ROI Management
- Manage advertising budgets efficiently to maximize ROI.
- Allocate budget across different platforms based on performance trends and business priorities.
- Forecast and report on expected versus actual campaign results and spending.
Industry Trends & Best Practices
- Stay updated with the latest trends in digital advertising, algorithm changes, and best practices.
- Experiment with emerging ad formats, targeting techniques, and platform updates.
- Provide recommendations for innovative advertising approaches to stay ahead of competitors.
Other Administrative Duties Include:
- Collaborate with internal teams to align ad strategies with content and marketing initiatives.
- Maintain relationships with ad platform representatives and stay informed about new features and opportunities.
- Prepare weekly and monthly reports summarizing campaign performance and key learnings.
- Ensure compliance with platform advertising policies and brand guidelines.
Preferred Qualifications
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- 5+ years of experience in digital advertising, media buying, or performance marketing.
- Proven track record of managing and optimizing digital ad campaigns across multiple platforms.
- Exceptional analytical skills with the ability to interpret data and optimize campaigns accordingly.
- Experience with programmatic advertising and influencer marketing campaigns is a plus.
- Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Strong knowledge of Google Ads, Meta Ads Manager, TikTok Ads, Twitter Ads, and YouTube advertising.
- Proficiency in Google Analytics, Facebook Pixel, and conversion tracking tools.
Why You Should Be A Mavin
- oin a leading entertainment company with a strong influence on the global stage.
- Work with top-tier talent and creative teams, shaping the future of African entertainment.
- Be part of a dynamic and innovative team, with opportunities for career growth and development.
How to Apply
Interested and qualified candidates should:
Click here to apply